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EPISODE · May 20, 2026 · 49 MIN

Chris Preimesberger, Reporter/Editor at Large

from Pressing Matters · host Big Valley Marketing

Chris Preimesberger is one of the deans of tech journalism, known especially for his 15-year run at E-Week, including nearly 10 as the magazine's editor-in-chief. But tech reporting is, in many ways, the second half of his career.He started in the 70s as a sports writer for the LA Daily News, where he covered a guy named John Elway as a high school baseball player, and later USC, UCLA, and the pre-Showtime Lakers. He did a stint as a sports information director at Stanford, he spent 10 years at the old Peninsula Times Tribune in Palo Alto covering everything, it seems, but tech. And he even ran a desktop publishing business, which indirectly led him to starting his tech journalism career in 1999, since he genuinely understood software development.Now a freelancer for several titles, Chris joined us to share tales about Cary Grant and Milton Berle, his father's connection to Marilyn Monroe, and what he considers the three watershed moments in technology for this episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B tech.I'm Dave Reddy, Head of Big Valley Marketing's Media & Influencers practice, and I'm your host. Through research and good old-fashioned relationship building, we've identified B2B tech's top 200 media and influencers, including Chris. Here's our chat. Enjoy. 

Episode metadata supplied by the publisher feed · Published May 20, 2026

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Chris Preimesberger is one of the deans of tech journalism, known especially for his 15-year run at E-Week, including nearly 10 as the magazine's editor-in-chief. But tech reporting is, in many ways, the second half of his career. He started in the 70s as a sports writer for the LA Daily News, where he covered a guy named John Elway as a high school baseball player, and later USC, UCLA, and the pre-Showtime Lakers. He did a stint as a sports information director at Stanford, he spent 10 years...

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Chris Preimesberger, Reporter/Editor at Large

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