Chris Seals: Still Austin Is Keeping Whiskey Weird

from Changing Austin · host Amplify Credit Union

When Chris Seals first read his father Cleveland’s post-retirement dream to launch a whiskey distillery in Austin—the city’s first since Prohibition—he was skeptical. But what started as a risky idea turned into a globally recognized whiskey brand that’s deeply rooted in Austin's creative spirit. In this episode of the Changing Austin podcast by Amplify Credit Union, Chief Experience Officer Stacy Armijo sits down with Seals, co-founder and CEO of Still Austin Whiskey Co., for a spirited conversation about entrepreneurship, innovation and, of course, whiskey. Seals shares how building strong relationships with local farmers, emphasizing sustainable practices and honoring Austin’s boundary-pushing energy have helped Still Austin grow from a startup to a leader in the craft spirits industry. He also talks about what's next for the brand and why he’s focused on making Still Austin a 100-year company. Whether you're a fan of small-batch bourbon, fascinated by Austin business stories or passionate about local makers, this episode offers a behind-the-scenes look at one of Texas’ most successful and authentic whiskey brands. Follow Chris Seals on Instagram and LinkedIn: https://www.instagram.com/weeklywhiskeyatx https://www.linkedin.com/in/chris-seals-a197521 Follow Stacy Armijo on Instagram and LinkedIn: https://www.instagram.com/stacy.armijo https://www.linkedin.com/in/stacyarmijo About Changing Austin: Changing Austin examines the people shaping one of America's fastest-growing regions. From reimagining business models to doubling down on nonprofit missions, Changing Austin shares real stories about Austin's unique past and promising future. VISIT Changing Austin at www.changingaustin.com Subscribe on Amazon: https://music.amazon.com/podcasts/1a5623a8-9852-4a9b-948c-0f686aa14e4c/changing-austin Subscribe on Apple: https://podcasts.apple.com/gb/podcast/changing-austin/id1820951608 Subscribe on Spotify: https://open.spotify.com/show/1gOBx6yCBEovj4IEb8LEhj?si=272e2d14b0ad45ec Changing Austin is brought to you by Amplify Credit Union, Austin's home for fee-free commercial banking.

What this episode covers

When Chris Seals first read his father Cleveland’s post-retirement dream to launch a whiskey distillery in Austin—the city’s first since Prohibition—he was skeptical. But what started as a risky idea turned into a globally recognized whiskey brand that’s deeply rooted in Austin's creative spirit. In this episode of the Changing Austin podcast by Amplify Credit Union, Chief Experience Officer Stacy Armijo sits down with Seals, co-founder and CEO of Still Austin Whiskey Co., for a spirited conversation about entrepreneurship, innovation and, of course, whiskey. Seals shares how building strong relationships with local farmers, emphasizing sustainable practices and honoring Austin’s boundary-pushing energy have helped Still Austin grow from a startup to a leader in the craft spirits industry. He also talks about what's next for the brand and why he’s focused on making Still Austin a 100-year company. Whether you're a fan of small-batch bourbon, fascinated by Austin business stories or passionate about local makers, this episode offers a behind-the-scenes look at one of Texas’ most successful and authentic whiskey brands. Follow Chris Seals on Instagram and LinkedIn: https://www.instagram.com/weeklywhiskeyatxhttps://www.linkedin.com/in/chris-seals-a197521 Follow Stacy Armijo on Instagram and LinkedIn: https://www.instagram.com/stacy.armijohttps://www.linkedin.com/in/stacyarmijo About Changing Austin: Changing Austin examines the people shaping one of America's fastest-growing regions. From reimagining business models to doubling down on nonprofit missions, Changing Austin shares real stories about Austin's unique past and promising future. VISIT Changing Austin at www.changingaustin.com Subscribe on Amazon: https://music.amazon.com/podcasts/1a5623a8-9852-4a9b-948c-0f686aa14e4c/changing-austin Subscribe on Apple: https://podcasts.apple.com/gb/podcast/changing-austin/id1820951608 Subscribe on Spotify: https://open.spotify.com/show/1gOBx6yCBEovj4IEb8LEhj?si=272e2d14b0ad45ec Changing Austin is brought to you by Amplify Credit Union, Austin's home for fee-free commercial banking.

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Chris Seals: Still Austin Is Keeping Whiskey Weird

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This episode is 32 minutes long.

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This episode was published on October 10, 2025.

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