EPISODE · Feb 11, 2020 · 38 MIN
Chris Stephenson And Darren Discuss Innovation And Effectiveness In Marketing
from Managing Marketing · host TrinityP3
Chris Stephenson is the head of Strategy and Planning for APAC at PHD Media and talks about the importance of defining and delivering effectiveness. He shares the paradox for marketers of the desire to be innovative and groundbreaking while delivering the required results and how the two are a balancing act that can lead to conflict. He also shares his insights into the increasing role of strategy in a world that is focusing on short term results. https://www.trinityp3.com/2020/02/innovation-effectiveness-in-marketing/
What this episode covers
Chris Stephenson is the head of Strategy and Planning for APAC at PHD Media and talks about the importance of defining and delivering effectiveness. He shares the paradox for marketers of the desire to be innovative and groundbreaking while delivering the required results and how the two are a balancing act that can lead to conflict. He also shares his insights into the increasing role of strategy in a world that is focusing on short term results. https://www.trinityp3.com/2020/02/innovation-effectiveness-in-marketing/
NOW PLAYING
Chris Stephenson And Darren Discuss Innovation And Effectiveness In Marketing
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.