Chris Upton the Chief Executive Havas Dublin

Every year the French media buying giant Havas carries out a large consumer survey about brands.  Which ones are up and which are on the wane.  During lockdown, consumers wanted greener and more socially conscious behaviour from companies. But now the survey suggests we are getting more selfish and looking for what Havas calls a ‘Me-conomy’. Joining Joe on the show was Chris Upton the Chief Executive Havas Dublin.