Chris Wilkinson on Christmas consumer trends

Supermarkets are expected to be like battlegrounds the next couple of days, as will the shopping malls.  The last few prezzies, or maybe you leave it all to the last minute, and that monster food shop.  First Retail Group Managing Director Chris Wilkinson joined us to discuss the latest consumer trends.  “We’re seeing people spend longer in stores, but also seeing the purposeful consumers who have done the research online”  LISTEN ABOVE See omnystudio.com/listener for privacy information.