Chris Zukowski - How Steam users see your game and why email marketing isn't dead

Chris wrote a great article recently after he did a bit of user research into how users look at Steam pages before they buy (or don't).  We asked him to come on the show and elaborate.   He also gave us some great insight on email marketing and shared his free ebook as well. Chris' Gamasutra article Chris' Email Marketing Ebook _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie