Chrisi Hammer on Scaling Sunshine Buns, Retail Growth, and Surviving Entrepreneurial Chaos

In this episode of Growth Mavericks, Adam Callinan sits down with Chrisi Hammer, co-founder of Sunshine Buns, to discuss the realities of building a high-growth consumer packaged goods brand. What started as a beloved family cinnamon roll recipe evolved into one of the fastest-growing frozen bakery brands in retail.Chrisi shares how Sunshine Buns pivoted from a local bakery concept into a national CPG brand, the challenges of retail distribution, working with brokers, managing co-manufacturing relationships, securing major retailer partnerships, and navigating the constant uncertainty that comes with entrepreneurship.The conversation also dives deep into founder psychology, imposter syndrome, problem-solving under pressure, and why successful entrepreneurs learn to become comfortable with uncertainty.If you're building a consumer brand, scaling a business, launching a product, or simply trying to survive the entrepreneurial rollercoaster, this episode is packed with practical insights and hard-earned lessons.In This Episode Building Sunshine Buns from a family recipe  Transitioning from brick-and-mortar to retail distribution  Scaling from local sales to thousands of retail locations  The realities of frozen food logistics  Finding the right brokers and retail partners  Managing rapid growth and operational challenges  Imposter syndrome and entrepreneurship  Becoming comfortable with uncertainty  Problem-solving during business crises  Lessons from scaling a consumer packaged goods company Key Takeaways✅ Growth creates new problems—not fewer problems✅ Entrepreneurship is often saying yes before you know how✅ Retail success depends on relationships and execution✅ Imposter syndrome doesn't disappear with success✅ The best founders become elite problem solvers✅ Confidence comes from surviving challenges, not avoiding themExplore MoreGrowth Mavericks Podcast: https://www.growthmaverickspodcast.comPentane: https://www.pentane.comSunshine Buns: https://www.sunshinebuns.co