EPISODE · Apr 21, 2020 · 14 MIN
Christi Korzekwa On How Tractor Supply Company Celebrates Life Out Here
from Predicting The Turn w/ Dave Knox · host Dave Knox
As the SVP of Marketing for Tractor Supply Company, Christi Korzekwa leads the company’s integrated marketing efforts across a variety of channels. At the heart of this strategy is celebrating “Life Out Here” and the unique role that Tractor Supply Company plays for its communities and customers. We sat down to talk about their efforts around Out Here, launching the new Neighbors Club, and why working on the agency side made her a better leader.
What this episode covers
As the SVP of Marketing for Tractor Supply Company, Christi Korzekwa leads the company’s integrated marketing efforts across a variety of channels. At the heart of this strategy is celebrating “Life Out Here” and the unique role that Tractor Supply Company plays for its communities and customers. We sat down to talk about their efforts around Out Here, launching the new Neighbors Club, and why working on the agency side made her a better leader.
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Christi Korzekwa On How Tractor Supply Company Celebrates Life Out Here
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