Christian Belew: The Skater Kid Who Built a Marketing Empire

Shiv Gettu sits down with Christian Belew, Managing Director at RPM Living, as he shares his unconventional path from drumline captain to marketing leader. Through stories of finding his tribe in college and joining RPM on the first day of COVID lockdown, Christian reveals how he helped grow the marketing team from 4 to over 100 people by leading with trust. He discusses the power of being in the right place at the right time, why sharp skills matter more than perfection, and how his military family background shaped his balanced approach to leadership. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. 00:00 Early Years & Finding Direction 08:00 College Years & Leadership Growth 19:30 First Jobs & Marketing Journey 28:00 Joining RPM During COVID 36:00 Building & Leading Teams 45:00 Future of AI in Multifamily