Christian Busse | Wie bleiben Marken innovativ? episode artwork

EPISODE · Sep 30, 2019 · 32 MIN

Christian Busse | Wie bleiben Marken innovativ?

from Design Perspectives · host German Design Council

In der neuen Podcastreihe für Design, Marke und Innovation interviewt Wirtschaftsjournalist Stefan Wolff, bekannt vom Frankfurter Börsenparkett, den Designer Christian Busse über ein Unternehmen, bei dem jeder sofort an Kaffee aus Filtertüten und Porzellantassen denkt. Ob an dieser Geschichte noch was dran ist und wie innovationsfähig die Melitta Group heute ist, verrät der Designer des Innovationsteams von Melitta.

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Christian Busse | Wie bleiben Marken innovativ?

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