Christian Fonnesbech (Leverage Partnership) - Passion is Good but Passion+IP is better

For successful developers, IP is more than half the company's total value! But how do you build this value? Christian Fonnesbech will share the creative and business-related foundations of building long-term brands and IPs. Takeaways: - Why are IPs so valuable?  - How does IP help you build a sustainable company? - What's the difference between an IP and a Brand? - What are the foundations you need to build a lasting IP? - What are the foundations for an impactful Brand? To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness Watch Indie's live stream: twitch.tv/INDIE Join the Indie Game Business Discord: discord.gg/indiegamebusiness The Twitters to follow - Indie Game Business: twitter.com/BusinessIndie Powell Group Consulting: twitter.com/PowellGrp Jay: twitter.com/Powell_Jay INDIE: twitter.com/TheRealIndie