Christian Helms- What an Undiagnosed Illness Taught Him About Brand

What happens when the tools you use to build brands for Jack Daniel's and Hershey are the same tools that end up rebuilding your own life? Christian Helms spent 15 years helping companies discover who they really are, until an undiagnosed illness forced him to ask the same question about himself.In this episode of Gamify Business Tavern Tales, host Paul Pape sits down with Christian, the founder of Helms Workshop, as he names a monster that doesn't roar or charge. The Hollowing drains quietly while the performance on the outside keeps going. For over a year, undiagnosed Lyme disease and Ehrlichiosis hollowed Christian out while he kept leading his agency and showing up for clients. Recovery was long and unconventional, and somewhere in it he had an epiphany: the clarity, storytelling, design, and purpose he'd used to build brands for Jack Daniel's, Hershey, and Austin Beerworks could be turned inward to rebuild a life.This conversation explores what it feels like to perform through pain without recognizing it, what changes when you run yourself through the same framework you'd use for a client, and why the most important brand you'll ever build might be your own. If you've been performing through pain and wondering when the bill comes due, this episode is for you.🎮 CONNECT WITH GAMIFY BUSINESS: Website: https://gamifybusiness.com Take the Quiz: https://gamifybusiness.com/quiz Book a Call: https://oncehub.com/GamifyBusiness60MinCall📚 PAUL'S BOOKS: The Creative Player's Handbook to Business- https://gamifybusiness.com/handbook The Creative Player's Workbook- https://gamifybusiness.com/workbook The Game Master's Guide to Business- https://gamifybusiness.com/game-masters-guide Quit Selling Your Shit!- https://gamifybusiness.com/quit-selling The Bard's Guide to Storycraft- https://gamifybusiness.com/storycraftBusiness is an adventure. Don't be an NPC.