Christian Liquigan (Spotter): Creators Are Networks Now

Spotter is a platform that provides creators with capital, community, and AI-powered tools to accelerate growth. The company has deployed over $940 million to YouTube creators for reinvestment and operates a premium catalog generating 88 billion monthly watch-time minutes, offering brands a scaled media solution that's transparent and brand-safe.Ceci chats with Christian Liquigan, Director of Brand Partnerships at Spotter, to hear his perspective on three critical issues: how brands can move beyond transactional influencer campaigns to build partnerships where creators and brands tell authentic stories that actually drive results, what the shift from traditional advertising to creator-led content means for how media buyers allocate budgets and measure success, and why the combination of creator capital and brand partnerships creates opportunities that neither side can unlock alone. Tune in for practical guidance on designing campaigns that leverage Spotter's unique position connecting top YouTube creators with enterprise brands.The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.