Christian Madsbjerg on Why “Design Thinking” Is Bogus

Christian Madsbjerg makes sense. Literally and figuratively, in all the definitions of the phrase. With roots in philosophy and political science, Madsbjerg brings a refreshingly human approach to his work as an author, screenwriter, professor, entrepreneur, and business advisor. In the face of some of the greatest concerns of our time—the climate crisis, technological upheaval—he challenges assumptions and advocates for reflection, deep reading, single-tasking, solitude, and yes, slowness. Though he doesn’t abide by the “digital detox” method, Madsbjerg does operate without a smartphone.While Madsbjerg is not immune to the contemporary swell of panic and anxiety, his approach is calm, methodical, and sometimes humorous. The co-founder of ReD Associates—a strategy and consulting firm that takes an interdisciplinary approach to advising big companies through observation, social science, and problem solving—the multifaceted Madsbjerg is an astute observer of human behavior. The author of Sensemaking: What Makes Human Intelligence Essential in the Age of the Algorithm and co-author of The Moment of Clarity: Using the Human Sciences to Solve Your Hardest Business Problem, he is in the process of writing a book called How to Pay Attention and a comedic screenplay about immigration in the U.S., tentatively titled H1B. He also teaches social science, social theory, and discourse analysis at the Parsons School of Design at The New School. On this episode of Time Sensitive, Madsbjerg speaks to Andrew Zuckerman about the importance of long-view historical research, the problematic nature of “design thinking,” the deep value of a liberal arts education, and the relevance today of Martin Heidegger’s philosophical perspectives on time and technology.