Christie's Education Panel: Selling Art in the Digital Age

Vivian Brodie, Christie's Head of Mid-Season and Online sales; Elena Soboleva, Director of Online Sales, David Zwirner; and Sam Orlofsky, Director, Gagosian discuss their experiences extending sales from their globally branded enterprises into the digital domain. Among the topics we cover in this panel discussion is the different ways that Christie's, Zwirner and Gagosian have come to selling digitally; how the sales process is integrated into the larger pattern of client acquisition and sales; who benefits internally from digital sales and how the companies are charting a path forward.