Christie’s Sereno leaders on building a solution-based business

On this week’s episode of RealTrending, Tracey chats with Chris Trapani and Ryan Iwanaga, lifelong friends, co-founders, and partners of Christie’s International Real Estate Sereno. While working with your best friend might be a recipe for disaster for some, Chris and Ryan have used their relationship and leadership to grow Sereno into the largest, locally-owned and  operated independent brokerage in Northern California. The three of them talk about the power of relationships, evolving market challenges, and where AI is headed in real estate. Here’s a glimpse of what you’ll learn: Their childhood friendship has been the foundation for their business partnership. Local decision-making is crucial in the dynamic real estate market. Technology, especially AI, is rapidly evolving and needs to be embraced. Asking for help is not a sign of weakness. Self-awareness is key in managing professional relationships. Focusing on solutions rather than problems leads to better outcomes. The journey of independence is both a personal and professional evolution. Related to this episode: Christie's International Real Estate Sereno Christie's International Sereno makes a deal and returns to its roots | HousingWire Chris Trapani| LinkedIn Ryan Iwanaga | LinkedIn HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.