Christina Brady — From Sales Pro to AI CEO Transforming How Teams Learn

Christina Brady is the CEO and Co-Founder of Luster AI, which helps go-to-market teams prevent revenue-impacting mistakes through skill-gap diagnostics and personalized enablement. With nearly 20 years in sales and over a decade in executive leadership, she has led teams at Sales Assembly, Glassdoor, and Groupon. Christina has trained over 30,000 sales professionals, is a 3x Demandbase Top 100 Revenue Leader, and frequently speaks at major industry events. She's also Head of Community at Women in Sales and lives in Chicago with her family. Christina Brady LinkedIn: https://www.linkedin.com/in/christinapbrady/ Website: https://www.luster.ai/ Flor Laorga LinkedIn: https://www.linkedin.com/in/flor-laorga/ X: https://x.com/florlaorga Website: https://aifn.co/flor AI Frontier Network Website: https://aifn.co LinkedIn: https://www.linkedin.com/company/ai-frontier-network/ X: https://x.com/aifn_co YouTube: https://www.youtube.com/@ai-frontier-network OUTLINE 00:00 Start 00:44 Christina Brady’s Creative Roots and Career Journey 02:12 How Luster AI Was Born 04:33 Why Traditional Sales Training Falls Short 07:00 Balancing Efficiency and Empathy in Sales 10:43 Using AI for Proactive Sales Coaching 15:54 Mentorship and Career Growth Advice 17:24 Applying Improv Techniques to Sales 20:07 The CEO Experience: Responsibility vs. Loneliness 23:42 Habits of High-Performing Salespeople