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Christina Murrell (Luke’s Banh Mi) - taking Banh Mi to the world episode artwork

EPISODE · Oct 14, 2025 · 43 MIN

Christina Murrell (Luke’s Banh Mi) - taking Banh Mi to the world

from Dirty Linen - A Food Podcast with Dani Valent · host A Deep in the Weeds Production

Welcome to the podcast where we use abbreviations including QSR, FMCG and SOP and still make it fun! Christina Murrell is the GM (ooh another abbreviation) of Luke’s Banh Mi, a start-up that hopes to be become the Maccas of Vietnamese rolls, not just in Australia but around the world. Why not? We talk brand DNA (abbreviation alert!), business strategy, tech integration and the compromises you should never make in a restaurant. https://www.lukesbanhmi.au SUBSCRIBE TO OUR NEWSLETTER FOR EXCLUSIVE ARTICLES, NEWS, GIVEAWAYS AND BEHIND THE SCENES https://deepintheweeds.us6.list-manage.com/subscribe?u=d33e307cf7100cf947e2e6973&id=d17d8213f5 Follow Dirty Linen on Instagram https://www.instagram.com/dirtylinenpodcast Follow Dani Valent https://www.instagram.com/danivalent Follow Rob Locke (Executive Producer) https://www.instagram.com/foodwinedine/ Follow Huck (Executive Producer) https://www.instagram.com/huckstergram/ LISTEN TO OUR OTHER FOOD PODCASTS https://linktr.ee/DeepintheWeedsNetwork Dirty Linen is a food podcast hosted by Australian journalist Dani Valent. A respected restaurant critic and food industry reporter in her home town of Melbourne, Dani is a keen, compassionate observer of restaurants and the people who bring them into being. Whether it’s owners, waiters, dishwashers, chefs or members of ancillary trades from tech to pottery, Dani interviews with compassion, humour and courage. Dirty Linen goes deep, both in conversations with individuals and in investigating pressing issues.  Dirty Linen is an Australian food podcast produced by the Deep in the Weeds Podcast Network.

What this episode covers

Welcome to the podcast where we use abbreviations including QSR, FMCG and SOP and still make it fun! Christina Murrell is the GM (ooh another abbreviation) of Luke’s Banh Mi, a start-up that hopes to be become the Maccas of Vietnamese rolls, not just in Australia but around the world. Why not? We talk brand DNA (abbreviation alert!), business strategy, tech integration and the compromises you should never make in a restaurant. https://www.lukesbanhmi.au SUBSCRIBE TO OUR NEWSLETTER FOR EXCLUSIVE ARTICLES, NEWS, GIVEAWAYS AND BEHIND THE SCENES https://deepintheweeds.us6.list-manage.com/subscribe?u=d33e307cf7100cf947e2e6973&id=d17d8213f5 Follow Dirty Linen on Instagram https://www.instagram.com/dirtylinenpodcast Follow Dani Valent https://www.instagram.com/danivalent Follow Rob Locke (Executive Producer) https://www.instagram.com/foodwinedine/ Follow Huck (Executive Producer) https://www.instagram.com/huckstergram/ LISTEN TO OUR OTHER FOOD PODCASTS https://linktr.ee/DeepintheWeedsNetwork Dirty Linen is a food podcast hosted by Australian journalist Dani Valent. A respected restaurant critic and food industry reporter in her home town of Melbourne, Dani is a keen, compassionate observer of restaurants and the people who bring them into being. Whether it’s owners, waiters, dishwashers, chefs or members of ancillary trades from tech to pottery, Dani interviews with compassion, humour and courage. Dirty Linen goes deep, both in conversations with individuals and in investigating pressing issues.  Dirty Linen is an Australian food podcast produced by the Deep in the Weeds Podcast Network.

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Christina Murrell (Luke’s Banh Mi) - taking Banh Mi to the world

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Frequently Asked Questions

How long is this episode of Dirty Linen - A Food Podcast with Dani Valent?

This episode is 43 minutes long.

When was this Dirty Linen - A Food Podcast with Dani Valent episode published?

This episode was published on October 14, 2025.

What is this episode about?

Welcome to the podcast where we use abbreviations including QSR, FMCG and SOP and still make it fun! Christina Murrell is the GM (ooh another abbreviation) of Luke’s Banh Mi, a start-up that hopes to be become the Maccas of Vietnamese rolls, not...

Can I download this Dirty Linen - A Food Podcast with Dani Valent episode?

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