Christine Lin on putting client experience first

from Trade Tales · host Business of Home

Christine Lin kicked off her career with a ten-year stint in the tech world, before using her digital skills to establish a design firm that was easy to find on the internet in an effort to cultivate a following that would outlast her immediate circle of potential clients. As the business grew, she soon found herself at a crossroads: She could keep taking every job that came her way, or she could embrace a new, elevated vision for her firm.This episode was sponsored by The Shade Store and Minted. LINKSChristine LinKaitlin PetersenBusiness of Home

What this episode covers

Christine Lin on the process of finding projects that are more closely aligned with her firm’s aesthetic, why she would never equate her business with a retail store to defend a product markup, and how she established professional development paths within her firm to help her team grow.

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Christine Lin on putting client experience first

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This episode is 52 minutes long.

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This episode was published on March 13, 2024.

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