Christine Nicholson: Helping Business Owners to Help Themselves...

In today's show, we chat with multi-award-winning professional business mentor Christine Nicholson.   Christine has been helping businesses in different sectors succeed for over 30 years. She has literally seen it all. And in 2021 she was named UK Business Mentor of the Year.   Christine speaks about the starting point of a business and the very crucial DOs and DON'Ts that an entrepreneur should focus on.   Then when it comes to what Christine likes to call "The Messy Middle" of a business' life, what are the actionable tips that we can use to increase the profits and value of the business, while working fewer hours and with less stress and anxiety.   And the part of the journey that few like to think about: the end. Christine talks of how 100% of business owners will in some way leave their business, so let's plan and prepare for that end. How, for example, can retiring business owners sell their companies for more money and on better terms so they can live the kind of retirement they dream of.