Christine Pepper, CEO of NFDA

In this conversation, Curtis Funk interviews Christine Pepper, exploring her journey from her childhood in Germany to her impactful career at the National Funeral Directors Association (NFDA). They discuss her early life, the challenges of immigration, her education, and the evolution of her career in the funeral service industry. Christine shares insights into the operations of associations, the importance of advocacy, and the complexities of state laws affecting funeral services. In this conversation, Christine Pepper discusses the importance of ethical standards and licensing for funeral directors, the evolution of governance within the NFDA, and the association's response to national tragedies such as 9/11 and Hurricane Katrina. She highlights the role of membership in shaping governance and the need for effective communication of NFDA's resources to the public, especially during crises like COVID-19. In this conversation, Christine Pepper discusses the significant impact of positive public relations in the funeral service industry, highlighting recent successes in media coverage. She emphasizes the importance of understanding generational shifts, particularly with Gen Z's changing perspectives on funeral services. The discussion also covers the dynamics of NFDA membership, the challenges faced by the association, and the evolving landscape of funeral services post-COVID. Christine shares personal insights about her hobbies and family, providing a glimpse into her life beyond her professional role.