Christine Russo in Conversation with Michael Della Penna, InMarket CSO: Why Customer Data and Intent Power Modern Marketing episode artwork

EPISODE · Aug 7, 2025 · 14 MIN

Christine Russo in Conversation with Michael Della Penna, InMarket CSO: Why Customer Data and Intent Power Modern Marketing

from What Just Happened · host Christine Russo

Christine Russo, host of What Just Happened, sat with Michael Della Penna, Chief Strategy Officer at InMarket, to unpack the evolution of consumer behavior and what it means for modern marketers. Della Penna described how consumer intent has shifted fr...

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Christine Russo in Conversation with Michael Della Penna, InMarket CSO: Why Customer Data and Intent Power Modern Marketing

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Christine Russo, host of What Just Happened, sat with Michael Della Penna, Chief Strategy Officer at InMarket, to unpack the evolution of consumer behavior and what it means for modern marketers. Della Penna described how consumer intent has shifted...

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