Christmas comes to Photographers everywhere

This year's Christmas episode swaps the usual guest for a look back and a look forward — Sam with three things worth doing before January, Marcus with three predictions for the year ahead.It's a lighter one, but with genuinely useful year-end homework: the 80/20 marketing audit, a LinkedIn profile refresh, and some bold calls on where the industry is headed.The 80/20 marketing audit Sam does every year — and why most of your income comes from a fraction of your effortWhy the same exercise works just as well on your camera kit as your marketingMarcus's prediction that 35mm film is about to have a moment againMarcus vs Sam: will AI image generation catch on with clients, or fade out?The niche genre predictions — funeral photography, and one Sam isn't convinced byA fireside chat to close out the year and set up the next one.The show's Christmas tradition continues — Christmas fireside chat with Marcus and Sam is the fireside chat that started it, a year earlier.