Christopher Beck: Five Questions Every Non-Profit Leader Needs to Answer About Equity

In this special episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Christopher Beck—Associate Director of Individual and Planned Giving at the High Museum of Art in Atlanta and a 20-year fundraising veteran—as a new co-host for an ongoing 2026 series centered on equity, inclusion, and the real-world challenges facing fundraisers of color. This conversation centers around the practical, financial, and strategic realities of a sector that is already changing faster than many organizations are prepared for. Together, Jeff and Christopher dig into five foundational questions that will guide the series ahead, from who actually holds decision-making power inside non-profit organizations to the measurable revenue impact of building a more diverse donor base. With the great wealth transfer underway, next-generation donors on the rise, and communities of color holding more philanthropic power than ever before, this episode offers a clear-eyed look at what’s at stake and what’s possible for organizations willing to adapt.  It’s an honest, forward-looking conversation about where fundraising is headed and how leaders can meet the moment without losing sight of relationships, mission, or results. Show Highlights: In this episode, you’ll learn about… The single biggest equity barrier limiting revenue potential in most fundraising offices, and why homogeneity in decision-making is a financial risk The business case for donor diversification, including why engaging Latinx, Asian American, African American, LGBTQ+, and next-gen donors is essential for long-term growth How inclusive internal culture directly impacts donor retention, staff turnover, and relationship continuity A five-year forecast comparing equity-embracing organizations with those that resist change, and why the gap between them will continue to widen  Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.   Additional Resources:   [Blog] Every Non-Profit Leader Needs to Join the Journey For Racial Justice  [White Paper]  Building a Culture of Philanthropy [Blog] White Men, Wake Up!