Christopher Hudson on building your brand by being yourself

Our guest this week is Christopher Hudson, owner and operator of Benny Blanco Tortillas, which has become a main attraction at the Gilbert Farmers Market in the Phoenix, Arizona area. Prior to working as a vendor, Christopher was an avid farmers market shopper. When his favorite tortilla seller put his business up for sale, Christopher leapt at the opportunity and purchased it! 3 years later, Benny Blanco has a devoted farmers market following and continues to sell out week after week, no matter how many tortillas they produce. Christopher's customers keep coming back for his delicious product and his great sense of humor! This week's episode is made possible by support from Blue Owl Promos.