Christopher Miller: The Intersection of Corporate Activism and Purpose-Driven Marketing

Join Molly Baker, Founder of Indie Consulting and Christopher Miller, Global Social Mission Director at Ben & Jerry’s as they dive into the intersection of corporate activism and purpose-driven marketing, exploring how brands can authentically support social causes. Our guest shares insights on where companies often go wrong, how activism has evolved in the marketing world, and how cultural moments have shaped brand marketing work. Chris also offers advice for those looking to break into the CPG and activism space, blending personal reflections with professional expertise on using marketing to drive meaningful change.