Christopher Pellegrini: Unlocking Japan’s Hidden Spirits—Shochu, Awamori & Global Success

What does it take to bring Japan’s best-kept secret to the world stage? In this episode of Direct Or Detour, we sit down with Christopher Pellegrini, a leading expert in shochu and awamori, Japan’s indigenous spirits. From writing the first English book on shochu to judging international spirits competitions and co-hosting multiple podcasts, Christopher shares his journey navigating cultural bridges, international trade, and entrepreneurship in the spirits industry.Discover how he turned his passion for Japanese distilling traditions into a global career and what it takes to succeed in a niche market. Whether you're an aspiring entrepreneur, spirits enthusiast, or just love a great story, this episode is packed with insights and inspiration.🚀 Interested in being a guest? Connect on PodMatch:👉 https://www.podmatch.com/hostdetailpreview/directordetour🔗 Guest Links:**Christopher was recently featured in The New York Times.** https://www.nytimes.com/2025/01/03/dining/drinks/japanese-whiskey-takamine-koji.html?unlocked_article_code=1.mU4.zPpu.AmEHI26dQLLH&smid=url-share 🌐 Website: Honkaku Spirits📱 Instagram: @christopherpellegrini🔗 LinkedIn: Christopher Pellegrini🎙 Podcasts: Japan Distilled | Sake on Air🔖 #DirectOrDetour #Shochu #Awamori #JapaneseSpirits #PodMatch