EPISODE · Jun 29, 2021 · 39 MIN
Christopher Sewell And Darren Talk About The Impact Of Net Zero Emissions On Marketing Budgets
from Managing Marketing · host Trinity P3
Christopher Sewell is the Managing Director of the Gaia Partnership, Business Director of TrinityP3 and the creator of the CO2 Counter, to measure the GHG emissions from all marketing activities from media to point of purchase. Christopher developed this measure back in 2007. But today he shares the fact that if marketers do not quickly become aware of where in their supply chain their activities are creating GHG emissions and how much, they could pay for it dearly, as the significant impact of the cost of carbon pollution becomes a reality. https://www.trinityp3.com/2021/07/net-zero-emissions-on-marketing-budgets/
What this episode covers
Christopher Sewell is the Managing Director of the Gaia Partnership, Business Director of TrinityP3 and the creator of the CO2 Counter, to measure the GHG emissions from all marketing activities from media to point of purchase. Christopher developed this measure back in 2007. But today he shares the fact that if marketers do not quickly become aware of where in their supply chain their activities are creating GHG emissions and how much, they could pay for it dearly, as the significant impact of the cost of carbon pollution becomes a reality. https://www.trinityp3.com/2021/07/net-zero-emissions-on-marketing-budgets/
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Christopher Sewell And Darren Talk About The Impact Of Net Zero Emissions On Marketing Budgets
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