Christopher Sorgie of New York Life on Little League Ad Strategy

from The Insurance Marketing and Advertising Podcast

Christopher Sorgie, corporate vice president of advertising at New York Life explains its "Get in the Game" strategy: looking at the insurer's sponsorship, how and why it chose this venue and what insurance marketers need to know about matching sports marketing to their business.

Episode metadata supplied by the publisher feed · Published Dec 1, 2011

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Christopher Sorgie of New York Life on Little League Ad Strategy

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