出版業務的真實現場-城邦文化李再星業務總監

from 關於出版，我想說的是........ · host 台北市出版商業同業公會

出版業務的真實現場：從網路書店、實體書店到圖書館與書展，通路如何運作？企編會議裡，編輯、行銷、業務如何拉扯與協作？來賓李再星直言，行銷只能「錦上添花」，真正決勝關鍵仍是內容本身。同時也談到印量判斷、庫存策略與通路攻防，帶你看見出版如何從一本到市場、再到讀者手中。 -- Hosting provided by SoundOn

Episode metadata supplied by the publisher feed · Published Apr 23, 2026

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出版業務的真實現場-城邦文化李再星業務總監

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