EPISODE · Dec 28, 2025 · 1H 15M
串台难得正经｜2025明星营销又翻红：做好了上天堂，做坏了净瞎忙
from 乌东面馆
2017年到2025年我们公司做明星营销也8年了，也操盘过上百次明星营销，不仅见过了各种明星的上升、耀眼、下坠和翻红，也见识了明星营销在营销人的工具箱里浮浮沉沉，2017年头部明星每个人10几个代言，一路攀升到25个左右，经历清朗行动、抖音主播、疫情这些黑天鹅，下降到不到20个，到今天又回到30余个，广告主在明星营销上有过多少期望，就有过多少失望。选错了明星会失望，做错了营销会失望，撞上了粉丝的绝望，这期我和难得正经的朋友们聊了一期，我还是有点包袱，不是怕明星粉丝撕我，而是还没法讲客户的八卦。在小宇宙查看该单集文稿
Embed this episode
Ready to play
串台难得正经｜2025明星营销又翻红：做好了上天堂，做坏了净瞎忙
0:00
1:15:10
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
Frequently Asked Questions
How long is this episode of 乌东面馆?
This episode is 1 hour and 15 minutes long.
When was this 乌东面馆 episode published?
This episode was published on December 28, 2025.
Can I download this 乌东面馆 episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!