Chuck Runyon Talks Why 4,000 People Have A Tattoo Of The Anytime Fitness Running Man Logo

Over 4,000 people have tattoos of the Anytime Fitness running man logo. But as Chuck Runyon tells it, those tattoos aren’t about the Anytime Fitness brand but instead it’s a statement of the personal transformation that each individual has experienced. Chuck is the co-founder and CEO of Self Esteem Brands, one of the top 25 franchise systems in the world and the parent company of Anytime Fitness, Waxing the City, Basecamp Fitness, and The Bar Method. We sat down to talk about the history of Self Esteem Brands, how they have built a franchise platform, and why they ended up building a full-time tattoo studio in their headquarters.