Church App Strategy That Works: Jay Owen Breaks Down What Actually Scales

Discover how Church of Eleven22 is using technology, apps, and social media to scale digital discipleship—without losing the human touch. In this exclusive conversation, marketing expert and church leader Jay Owen shares powerful insights on leadership, trust-building, app strategy, and creating meaningful online ministry.You'll learn:✅ How small gestures (aka "sprinkles") make a big spiritual impact✅ Why social media metrics are less important than personal ministry✅ How Church of Eleven22 integrates Apollos, YouTube, and RockRMS for scalable communication✅ What leaders should know about app development, staff turnover, and long-term tech strategy✅ Encouragement for pastors, church communicators, and ministry teams📍 Recorded for leaders searching for real solutions in digital ministry, church growth, and tech strategy.🔗 Learn more about Apollos – https://apollos.com/church-growth🔗 Connect with Jay Owen - https://www.instagram.com/jayowenFollow #apollos on social media:https://www.facebook.com/apollosplatform/https://www.instagram.com/apollosapp/https://twitter.com/apollos_apphttps://www.linkedin.com/company/apollos-platform/00:00 - Building Trust Through Authentic Leadership01:02 - The “Monkey in the Office” Metaphor for Leadership Clarity02:05 - Using Instagram to Foster 1:1 Discipleship03:35 - Why 100 Views Can Matter More Than 1 Million05:10 - Small Gestures That Create Big Impact (Sprinkles!)06:37 - How the Church App Became the Digital Hub09:04 - The Hidden Cost of Custom App Development in Churches11:30 - Why Church of 1122 Chose Apollos App for Flexibility & Control13:30 - Leadership Lessons & AI Tools That Are Changing the Game16:40 - Final Encouragement for Church Leaders & Digital Teams