Ciclo de Inteligência de Mercado no B2B: O framework completo na prática | LiveCast#153

from Live University - LiveCast · host Live University

Como aplicar Inteligência de Mercado de forma estruturada no B2B?Neste episódio do LiveCast, Alex Leite apresenta em profundidade o framework do Ciclo de Inteligência de Mercado, abordado em seu capítulo no livro B2B na Prática: 16 Frameworks para Multiplicar Receita.Você vai entender:✔️ Como planejar corretamente uma demanda de inteligência✔️ Como estruturar a coleta de dados com foco estratégico✔️ Como transformar informação em análise relevante✔️ Como comunicar insights que influenciam decisões✔️ Como criar uma cultura de decisão baseada em dadosMais do que conceito, o episódio traz uma visão prática, aplicável e orientada à execução — exatamente como no capítulo.Se você atua em Inteligência de Mercado ou precisa tomar decisões melhores no B2B, este episódio é um guia claro e objetivo.▶️ Assista agora e coloque método na sua Inteligência de Mercado.-Convidado:Alex Leite | Linkedin: https://www.linkedin.com/in/alexleite/-👉Live UniversityLivro B2B na Prática: https://ibramerc.liveuniversity.com/b2b-na-praticaConheça nossos cursos: https://ibramerc.liveuniversity.com/ Siga nas redes sociais:📍Linkedin Live University: ⁠⁠https://www.linkedin.com/school/liveuuniversity/⁠⁠📍Instagram B2B - Ibramerc: ⁠⁠Instagram (@live.b2b)⁠⁠📍Instagram Live University: ⁠⁠Instagram (@live_university)⁠⁠📍Facebook Live University: https://www.facebook.com/liveuuniversity/

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This episode was published on March 9, 2026.

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