EPISODE · Jan 14, 2025 · 59 MIN
CIC’s Small Business Intelligence, Episode 2
from CIC’s Small Business Intelligence · host Community Investment Corporation
Does negative news make consumers behave negatively? Maybe not entirely, but the news that we consume definitely affects our attitudes and sentiments. That's why at CIC we keep track of it. The information gives us insights into why people behave the way they do. And armed with this knowledge, small businesses can strategically tailor their value proposition and selling message to meet the ever changing commerce landscape.
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CIC’s Small Business Intelligence, Episode 2
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