EPISODE · Jun 18, 2012 · 4 MIN
Cider and Perry in Eastern Europe – Consumer Education will Spur Interest
from Euromonitor Podcasts · host Euromonitor International
Although cider and perry are fairly common in Western Europe, these drinks have not yet gained popularity in Eastern Europe. Milan Stabel, research analyst Milan Stabel at Euromonitor, says that many Eastern European countries are largely beer consumers. Eastern European consumers are either unfamiliar with cider or confuse it with cheap apple-based wine. Educating these consumers can help bring a successful introduction of cider in Eastern Europe.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.
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Although cider and perry are fairly common in Western Europe, these drinks have not yet gained popularity in Eastern Europe. Milan Stabel, research analyst Milan Stabel at Euromonitor, says that many Eastern European countries are largely beer consumers. Eastern European consumers are either unfamiliar with cider or confuse it with cheap apple-based wine. Educating these consumers can help bring a successful introduction of cider in Eastern Europe. Lots of brands claim to be number one… but c...
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Cider and Perry in Eastern Europe – Consumer Education will Spur Interest
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