EPISODE · Aug 14, 2026 · 4 MIN
Cider Holds Its Growth, Pommery Secures Cash
from AlcBev in Five
Hard Cider Posts Year-Over-Year Gains, 3 Tier Reports. New 3 Tier Beverages data shows cider growing on singles, six-packs and national brands, a pack-and-brand read for buyers planning against a soft bev-alc quarter. (Brewbound) Pommery Secures Cash Position; Henkell Exclusivity Ends Without Deal. Maison Pommery & Associés says financing talks concluded and its treasury is secured, while the exclusivity window with Henkell International closed with no agreement, leaving ownership unresolved. (Maison Pommery & Associés) Majestic Wine Plans £4m Retail Investment, Four New Stores. Majestic will spend £4 million on its store estate this year and open at least four sites, per trade reports, a bricks-and-mortar bet against UK high-street retrenchment. (The Drinks Business, Harpers Wine & Spirit Trade News) New Generation Wines Acquires Bancroft Wines. Importer-wholesaler New Generation Wines has bought Bancroft Wines, per its own announcement, another UK consolidation that narrows the route to market for supplying brands. (Harpers Wine & Spirit Trade News) Also moving today: NEXT CENTURY SPIRITS ACQUIRES GRAIN & BARREL SPIRITS BRAND PORTFOLIO, INCLUDING ICONIC CHICKEN COCK WHISKEY (CNHI News) Is rum’s premium moment finally here? (The Spirits Business) Thailand to ban alcohol sales during Buddhist holidays (The Drinks Business) Union says Diageo ‘steam-rolling’ through job cuts (The Spirits Business) Get AlcBev in Five in your inbox every weekday: https://alcbevinfive.com
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What this episode covers
New 3 Tier Beverages data reported by Brewbound shows hard cider posting year-over-year growth even as bev-alc slowed through Q2, with some in the trade reading it as a broader apple-flavor shift rather than a cider revival. Maison Pommery et Associés says it has secured its cash position after talks with financial partners, while its exclusivity period with Henkell International ended without an agreement. In UK retail, Majestic Wine commits four million pounds and at least four new stores per The Drinks Business, and New Generation Wines announces its acquisition of Bancroft Wines.
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Cider Holds Its Growth, Pommery Secures Cash
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