Cigar Brand Stock Market 2026: Buy, Hold, or Sell?

Now that the dust has settled from the PCA trade show and the year’s biggest cigar releases are on the table, it’s time for the most anticipated episode of the year—Cigar Brand Stock Market.This annual fan-favorite brings together an all-star panel featuring William “Cigar Coop” Cooper, John “Cigar Surgeon” McTavish, and Bear Duplisea, joining Master Sensei, Juan, and the Dojo crew. Together, they break down 20 of the most talked-about cigar companies coming out of PCA and give their expert verdict: Buy, Hold, or Sell.Who’s trending up? Who’s losing momentum? And which brands are primed for a breakout year? If you follow the premium cigar industry—or just want to sound like you do—this is the episode you don’t want to miss.