Cindy McGovern – Sell Yourself. Build the Brand of Trust - Mindset Matters

Cindy McGovern – Sell Yourself. Build the Brand of Trust We all sell. Every day. Regardless of what your title says, you are in sales. In business and in life, people strive to promote – or sell – an ideal version of themselves. Asking for a referral, networking, and interviewing for a job are all forms of selling. The book, Every Job is a Sales Job will, by using real-world examples, help readers identify “selling” opportunities that they may have overlooked. Created for any person – not just those in sales, and for those in any job, regardless of title – this book teaches readers how to use specific skills to advance themselves professionally and personally. In Sell Yourself, Dr. Cindy McGovern―known in the business and sales community as “the First Lady of Sales®”―will guide you toward a new way of thinking about the role of your personal brand, and will reveal how you can create, live, and sell that brand to sell yourself. She also will teach you how to overcome any aversion to sales you may have so you can sell that brand like a pro.