Cinematic Video Storytelling for Sales: Joseph Palmer and Dan Bale, Open House

Joseph Palmer and Dan Bale create cinematic and stylish promotional marketing videos and short films and joined me in the radio studio this week to discuss their business, Open House Pictures.Dan and Joe originally met on a performance course at Sheffield Hallam University and launched the business once they graduated when they realised there was a niche for creative video content production.Their work has included a "love letter" to the Abbeydale Picture House; a beautifully-shot story for Tramlines, Sheffield Royal Society for the Blind, and Ticket Bank; promotional videos for Bhayani Law and The National Videogame Museum and more.This episode includes:The gap in the video / film production market Joe and Dan decided to fillClients and projectsHow the business got started and who they asked for helpThe Hallam Enterprise AwardsAdvice for people who want to commission a film: what to think about, how to create a brief, how to chose a videographer or production companyThe current and uncertain business climate: has this affected business' confidence in investing in marketingReasons to create video contentHow Joe's and Dan's acting and performance backgrounds have fed into their workBiggest challenges faced in the first year of businessA hilarious tale of filming in the crowd at TramlinesEnsuring work/life balance: and the systems they have learned to protect thisMoving into an office at Hallam I-LabsAmbitions for the year ahead and how they plan to grow the businessTimingso - 1 introduction1 - 2:50 updates including the presents with a purpose gift guide from Social Enterprise UK2:50 Joseph and Dan43:30 The Federation of Small Businesses comments about political parties' election manifestos49:40 Events: a brilliant event about the magic of maps at Sheffield Central Library; Nether Edge Farmers' Market; wrapping up