EPISODE · Apr 5, 2010 · 1H 8M
CIP 030 Jason Voiovich on the Competitive Intelligence Brand
from Competitive Intelligence Podcast
Jason Voiovich of Ecra Creative discusses his timely article "Branding CI: Challenges and Opportunities." Competitive Intelligence has something of an identity crisis, and Jason describes the opportunity to create a true brand for the CI profession.
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CIP 030 Jason Voiovich on the Competitive Intelligence Brand
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