CIP 038: Luis Madureira on Sensory Marketing CI

Luis Madureira joins us again to explain Marketing 3.0 aka Sensory Marketing. How can sensory details can enforce a firm's strategy and create a complete branded experience for B2C and B2B customers.

Episode metadata supplied by the publisher feed · Published Feb 21, 2011

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CIP 038: Luis Madureira on Sensory Marketing CI

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