Circle Lenses Drive Demand for Contacts in Asia

In Asia, the shape of the contact lens market is changing due to demand for specific types of lenses. One such segment is circle lenses, a type of lens that covers an area larger than the iris, giving the appearance of a larger eye. Users wear these lenses to create a childlike, doe-eyed appearance similar to that of a Japanese anime character. This trend is very popular in Asia, but will probably not expand much beyond the area due to strict regulations on contact lenses in other countries.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.