Circling Back: Private Clubs Keep Popping Up—and Savvy Founders Are Using Them to Launch Their Companies

The top 10 percent of earners account for half of consumer spending. To target those big spenders, brands are meeting them where they are: behind closed doors. Host Chloe Aiello talks with Inc. staff reporter Ali Donaldson about why brands are trying to get their products -- not on the shelves of major retailers, like Walmart, Target, or REI -- but behind the closed doors of private, members-only clubs. This means, putting products in the bars, restaurants, and gift shops of places that people have to pay tens, even hundreds of thousands of dollars a year, just to walk into.