Circular Business Model in the Packaging Industry - Talking to the CFO of Smurfit Kappa

Ken Bowles, Chief Financial Officer at Smurfit Kappa Group in conversation with Uwe Schulte explains how Smurfit Kappa can provide all their packaging solutions with 75 % recycled material content. Ken expands how the virgin fibre material required for the reliable strength of the packaging is coming from sustainable forestry. Safeguarding biodiversity and the care for the well being of local communities are important aspects of the overall Sustainability programme. The significant growth of online shopping and home delivery is a new challenge requiring a redesign of the supply flow of used carton to continue with a circular solution to paperboard for packaging.