Circularity as a Flywheel for Innovation | Franco Dipietro

In this episode, co-hosts Elisabetta Borghi and Filiberto Amati explore the intersections of international marketing, consumer trends, and brand strategy with guest Franco Piero, CEO and co-founder of the BIOVA Project. Franco shares insights on his pivot from video production focused on sustainability to creating circular economy solutions for food waste, emphasising the challenges and logistics of transforming surplus bread into beer and exploring new categories like kombucha. The discussion covers the importance of stakeholder alignment, consumer appeal, and collaboration, focusing on expanding the impact of sustainable practices in food production. Franco also highlights the crucial role of scaling businesses with sustainability-focused investors and partners, aiming to maximise market presence and ecological impact.00:00 Introduction 01:02 Meet the Co-Hosts and Guest 01:25 Franco's Journey and the BIOVA Project 03:00 The Concept of Circularity and Food Waste 05:10 Challenges and Differentiation in the Market 09:33 Logistics and Compliance 18:16 Product Development and Market Strategy 22:15 Future Plans and Collaborations 43:56 Closing Thoughts This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe