Cities, Series Trailer

Runtime: Approximately 2:00–2:15 at natural pace. Should not exceed 3:30.Mystery cities: The clues are designed to be tantalising but not immediately identifiable. Listeners familiar with the cities may guess. Everyone else gets curiosity. The clues currently hint at 6 cities, but this does not commit the series to those cities or that order.Quick-fire line: “A city split in two by a volcano. A city older than its own country. A city that burned to the ground and used the ashes as foundations.” These are rapid, one-breath images. They should feel like a montage. If any individual clue is too obscure or too obvious, swap it. The pattern (short / short / short / slow concluding line) is what matters.Music: Record voice dry. Time to music in post. The voice should never feel rushed to fit the music.Final line: “We’ve got a lot of ground to cover” is a deliberate double meaning. Deliver lightly. If it feels too cute in the room, cut it and end on the CTA.Tone: This should feel like the first two minutes of an episode, not a sales pitch. The listener should feel they are already inside CITIES.