Citi’s Jennifer Breithaupt: People are turning away from traditional advertising

from The Modern Retail Podcast · host Digiday

Citi has doubled down on music as it tries to become a more emotional part of its customers' lives, Citi’s Global Consumer CMO Jennifer Breithaupt said in the latest episode of Making Marketing. Breithaupt discusses how experiential made Citi’s marketing more effective, doing market-mix modeling and more.

Episode metadata supplied by the publisher feed · Published Oct 18, 2018

Embed this episode

Attribution link and audio player

NOW PLAYING

Citi’s Jennifer Breithaupt: People are turning away from traditional advertising

0:00 28:31

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

#198 Intentionality and hoarding: how to move from reactive to purposeful decision making and action

Sep 19, 2025 ·43m

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Modern Retail Podcast?

This episode is 28 minutes long.

When was this The Modern Retail Podcast episode published?

This episode was published on October 18, 2018.

Can I download this The Modern Retail Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!