Citi’s Jennifer Breithaupt: People are turning away from traditional advertising

from The Modern Retail Podcast · host Digiday

Citi has doubled down on music as it tries to become a more emotional part of its customers' lives, Citi’s Global Consumer CMO Jennifer Breithaupt said in the latest episode of Making Marketing. Breithaupt discusses how experiential made Citi’s marketing more effective, doing market-mix modeling and more.

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This episode is 28 minutes long.

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This episode was published on October 18, 2018.

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