Citizen Developers: When Users Automate Their Own Jobs Away

In this episode of The Future of Marketing, host Andres Figueira interviews Adit Jain, Co-Founder and CEO of Leena AI. Leena AI has built WorkLM, a proprietary large language model designed specifically for enterprise environments, helping Fortune 500 companies like Coca-Cola, Sony, Puma, Vodafone, and Nestlé eliminate 10-12% of their total costs over three years by automating back-office operations. What started as Chatteron—a horizontal chatbot platform that attracted 30,000 users but only 20 paying customers—pivoted dramatically when the founders identified a specific, high-value use case in enterprise IT, HR, and finance support. The company now deploys AI agents that go live in 24 hours, replacing journeys that previously took enterprises 1-2 years and teams of 50+ people to build internally. Topics Discussed: Pivoting from horizontal platform to vertical enterprise solution after catastrophic product-market fit Deploying enterprise AI solutions in 24 hours vs. 2-year internal development cycles Building proprietary language models fine-tuned for enterprise workflows Managing organizational change when AI demonstrably eliminates entire job categories Scaling from 6 to 200+ AI colleagues within an organization's structure Creating citizen developer programs where employees build their own AI agents Integrating across 1,000+ enterprise applications for cross-platform workflow automation