Citroën AX, sur la grande muraille, la pub “Révolutionnaire”

from Road Story Histoire d'Auto · host Road Story

Faire quelque chose de jamais vu, de spectaculaire, d’exclusif, d’original, voici à quoi ressemblait souvent le cahier des charges d’une publicité automobile dans les années 80. Il en est une qui reste dans les mémoires, et qui aujourd’hui pourrait sonner pour l’annonceur comme une leçon d’histoire. En 1986, tourner un spot sur la grande muraille de chine paraissait impossible. Et pourtant… Texte Nicolas Laperruque, lecture François Bouet Photos et texte à retrouver sur www.histo-auto.com rubrique Road-StoryHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

What this episode covers

Faire quelque chose de jamais vu, de spectaculaire, d’exclusif, d’original, voici à quoi ressemblait souvent le cahier des charges d’une publicité automobile dans les années 80. Il en est une qui reste dans les mémoires, et qui aujourd’hui pourrait sonner pour l’annonceur comme une leçon d’histoire. En 1986, tourner un spot sur la grande muraille de chine paraissait impossible. Et pourtant… Texte Nicolas Laperruque, lecture François Bouet Photos et texte à retrouver sur www.histo-auto.com rubrique Road-Story Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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Citroën AX, sur la grande muraille, la pub “Révolutionnaire”

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This episode is 6 minutes long.

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This episode was published on April 18, 2020.

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